The Impossible Burger Proves It IS Possible!

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It was once thought Impossible: Creating a Plantbased – Vegan Burger that: Looks, Cooks, Smells and Tastes like a meat based burger, well it looks like the folks at Impossible Foods have done it!  Here is a description on their website:

Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes our burger a carnivore’s dream.

As you can see, they’ve gone to great lengths to find the necessary ingredients and methods to replicate everything a “carnivore” expects from their burger and making it plantbased.  I will say that the biggest result of this that excites me is that I believe this will help us “meet people where they’re at” with regards to finding a way to provide the taste that people that currently eat beef product burgers want, yet they are open to to trying something plantbased if they get the same flavor.  I routinely talk with people who tell me they’ve tried “one of those vegan burgers” and hated the taste (because they’re still eating beef burgers and so that is what they’re taste buds are looking to recognize).  I always feel that these are missed opportunities because if this person DID like the taste of this burger, maybe they would eat more and then maybe they would venture into other plantbased – vegan products and their path is started.  I love products that help bridge the gap between carnivore and plantbased – vegan and I think this Impossible Burger just might possibly do that.

Here is a video put together by my friend Michelle Cehn Her Website about this awesome new burger:

You’ve got to try this out and realize that truly THE GAME HAS CHANGED!

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